The Dhow’s Blossom is a group retail design project created by Ayat Malahiyah, Reem Al Mohannadi, Moza Al Marri, and Fatima Al Haddad. Designed for Liberty London in Msheireb, Doha, the project explores the intersection of British heritage and Qatari culture, creating a retail space that blends tradition, storytelling, and contemporary design.
The Dhow's Blossom
Concept
The concept is inspired by the journey of trade—beginning with traditional dhow boats, moving through the Silk Road, and returning with textiles and goods. This narrative translates into a spatial experience that reflects movement, exchange, and cultural connection.
Traders Take the Dhow boat to start their Journey
Traders take the silk road commonly used for trading all across the world
Traders return with fabrics, goods, and cultural influences gathered through their journey.
These textiles are brought into the local market, where they are displayed, exchanged, and sold.
Floor Plan
Fabric Area
Fashion Area
Interior Area
Branded Items
Display
Main Entrance
Cafe
Main
Display
Entrance
Cafe
overspill
SeaFlow - Display
Seven outdoor displays showcase Liberty's main collection, with each
section highlighting a distinct part of the brand's offerings. These
curated displays create an inviting and visually engaging presentation.
Recessed LED lights installed above fabric panels
provide subtle illumination, enhancing the axis
effect and adding depth
Lighting
Suspended fabric panels (custom-dyed, em.itransparent)
create a vi ual axis guiding movement
and framing the spatial path
Fabric suspension:
Ceiling
Costume Made Furniture
Rotating Display
The custonuzed fa bric display is designed to provide an
interactive experience, allowing people to touch and view
the fabrics under various lighting conditions. Whether
illuminated by natural sunlight or artificial lighting
Elevation
Top View
Basil Flower Display
The customized display shelf is thoughtfully designed,
drawing inspiration from the basil flower as its central
concept. This design incorporates the elegance and organic
form of the flower
Assembly
Materiality
Technical Report, Part 1: International building code (IBC): Identification & Analysis
Technical Report, part 2: Fire protection and life-safety
